Steven Friedlander

Chief Executive Officer

Steven Friedlander

Steven Friedlander

Steven Friedlander has spent more than 30 years as a creative professional for a variety of companies throughout the United States. Along with A3 President Randall Duckett, Friedlander provides conceptual, strategic, and executive direction to A3 clients for their communications and editorial initiatives.

A3 founders Steven Friedlander and Randall Duckett have been collaborating together to create strategically sound and editorially intelligent deliverables in education and health since the early 1990s while they were both working at Whittle Communications, a publishing and media powerhouse specializing in niche markets such as youth and women. Based in the university town of Knoxville, Tennessee, and nestled in the foothills of the Great Smoky Mountains, Whittle Communications was a pioneer in targeted media aimed at audiences including caregivers and patients and students in middle school, high schools, and colleges.

Whittle Communications, as a whole, had a unique and unprecedented talent for matching a targeted media product to a specific, niche audience. This heritage continues today and A3 Creative Group is expert at communicating with Millennials and other audiences using the most appropriate communications tools and techniques.


A native New Yorker and a former freelance editor and writer, Steven Friedlander joined Whittle Communications in 1988 as senior editor for the company’s magazines, books, and other print and large-scale electronic communications systems in the fields of education and health. He oversaw Connections, an award-winning national monthly wall publication for high school students, and led The Big Picture, an award-winning series of large posters displayed in the halls of elementary schools. He recruited, supervised, and motivated a large staff of editors and designers; oversaw all editing, design, and copy, as well as managed editorial and art budgets.

As director of editorial services for Whittle’s Channel One Network, the news-and-information program broadcast to more than 12,000 middle and high schools via satellite, Friedlander was responsible for overseeing all network print properties. While in this role, Friedlander directed freelance editorial and design staffs; assisted in public affairs and publicity efforts, and created, wrote, and edited Channel One Teachers’ Guide, a pedagogically sound monthly publication that presented teachers with programming and supplementary information about Channel One.

Friedlander also served as special associate to Lee Eisenberg, former editor in chief of Esquire on a research and development initiative called The Edison Project led by Chris Whittle and Benno Schmidt, formerly of Yale. The Edison Project, now implemented in partnership with communities all across the U.S., was designed to bring education into the 21st Century. This effort endeavored to introduce advanced curriculum, innovations in teaching, and new technology in order to create a national network of public and private elementary and secondary schools. Friedlander wrote and edited innovative educational blueprints, developed business plans for the establishment, marketing, and implementation of the Edison system; researched and reported on historical educational processes and institutions; developed promotional sales materials and supervised the editorial production of booklets, brochures, and newsletters, as well as developed communications strategies.

After Whittle, Friedlander and Duckett joined another Tennessee-based communications and public relations firm where Friedlander served as Creative Director and Duckett served as Senior Vice President.

Friedlander also has extensive magazine development and editing experience. He developed and produced On the Road with Hampton, a custom magazine for Hampton Inns. He has also been a staff editor for and contributed to a variety of national magazines, including Avenue, Health, McCall’s, Video Business, and Vis à Vis.

Friedlander attended Hamilton College in upstate New York.